Building a custom data platform and pipelines
Starz wanted to gain a better understanding of their customer data so they could assess the effectiveness of their different digital marketing channels.
They decided to build an end-to-end data platform to get the clarity that would give them a competitive advantage - as well as valuable IP. Starz also wanted us to assess the current team and help them level up through a commitment to craft and best practices.
Avi Bitton, SVP Data, Starz explains:
“We knew the value we could unlock with this platform but attracting and retaining top tech talent is very hard. Access to master level engineers and product leaders gives us a competitive advantage."