Putting the user at the center of product strategy
Red Bull wanted to build an internal app to help their events teams coordinate in real-time while onsite at a rock concert, extreme sports competition, or event that Red Bull sponsors.
At the same time, Red Bull’s technology leadership wanted their internal tech team to improve and refine their software development practices and get an outside perspective on where they had room to improve.
Jon Walton, Red Bull Director of Engineering explains:
“During our engagement with Artium we shipped higher quality software at a faster velocity than normal and significantly improved our internal practices in a way that will continue to pay dividends long into the future.”
Director of Engineering