Case Study / Starz

Custom data platform and pipelines to optimize Digital Marketing

Starz catalog


Starz is a multi-platform television network that increasingly focuses on digital delivery and OTT streaming to grow its market share.

Areas of Focus

Data Engineering

Software Development

Lean Product Management

Starz screenshot of tv shows

The Challenge

Starz wanted to gain a better understanding of their customer data so they could assess the effectiveness of their different digital marketing channels.

They decided to build an end-to-end data platform to get the clarity that would give them a competitive advantage - as well as valuable IP. Starz also wanted us to assess the current team and help them level up through a commitment to craft and best practices.

Starz homepage screenshot

The Solution

We joined this initiative right at inception and our senior software engineers, senior data engineers and product director worked in partnership with the Starz tech team to iteratively build a cloud based data platform on AWS that allowed them to end their relationship with the outsourced SaaS vendor they had been paying to analyze their marketing spend.

The solution we helped them build for a cost of around $1m enabled them to stop paying a bill that was close to $4m annually.

We knew the value we could unlock with this platform but attracting and retaining top tech talent is very hard. Access to master level engineers and product leaders gives us a competitive advantage.
Avi Bitton
SVP Data
Starz screenshot of original series

The Results

Starz Engineering leader Jonathan Britz explains: “Artium has helped us improve our engineering culture in so many ways - we’ve introduced pair programming which provides an “always on” approach to code review, started doing test-driven development and established quality guidelines for pipelines we write going forward.”

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