Case Study / Fun

Increased design and dev velocity for a highly anticipated app launch

Fun app it's a match screen

Fun

Fun is a highly capitalized startup founded by silicon valley veterans. They are creating the worlds first dating app to utilize the TikTok API to make engaging video-based profiles.

Areas of Focus

Design Systems

Micro-interactions

Swift Development / iOS Development

Fun app browse screenshot

The Challenge

With such experienced founders, the Fun team understood that the key to a successful social app launch was to be uncompromising. They needed to make significant progress in design and development, all while maintaining the highest standards and at the same time scaling their core teams.

Fun app voice memo screenshot

The Solution

Our product designers and iOS developers were embedded in the Fun team to increase their velocity and instill best practices. Our designers started by creating a robust design system which made it easy for the engineers to translate each component into reusable code.

Our specialized iOS developers enabled Fun’s internal dev team to quickly gain expertise coding in the latest release of Swift. They also utilized Airbnb's Lottie animation framework to implement the design team’s micro-interactions without sacrificing load speed. While progress on the app remained steady, our talent labs team produced a strong candidate pipeline and hiring process to scale the internal team.

I wasn't a fan of TDD until this pairing session. I get it now.
Erik Olson
Senior Engineer
Fun app video screenshot

The Results

Having Artium’s design presence has left this company better off and given us a solid base to become a truly impactful design organization.

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