Case Study / Candy
Creating a two sided NFT marketplace for Major League Baseball
Candy’s visionary approach to the NFT ecosystem changes how fans engage with their favorite sports. Their unique marketplace allows collectors to purchase officially licensed digital collectibles and trade them on a secure secondary market.
Areas of Focus
Design Systems & Component Libraries
Technical Discovery & Risk Mitigation
Product Launch with Agile Methodologies
Candy came to us with a pitch deck, a vision, a partnership with the MLB, and a deadline of just five months to launch their NFT marketplace!
Their initial launch required the creation of an NFT platform from scratch that could handle complex financial transactions at scale. Artium engineers evaluated a series of untested crypto technologies freeing their internal dev team to build quickly and confidently. Our designers created a design system that was translated into a react component library which enabled the team to create a first-class user experience without slowing development and time to market. Our PMs orchestrated the launch and tested each iteration to ensure the MVP was bulletproof.
During the course of the engagement, we helped Candy realize their vision and launch the MVP. Our design and product crafts trained, enabled, and empowered Candy’s team to maintain and scale the product vision far past the initial launch.
Our partnership with Candy allowed them to launch weeks ahead of schedule and they were able to sell thousands of NFTs during the World Series.
From the time of Candy’s launch to the end of the MLB season, fans purchased over $1,000,000 in NFTs. Their successful launch and fully enabled core technology team bolstered investors’ confidence in the team and the premise resulting in an investment of $100 million at a valuation of $1.5 billion.