Case Study

Launching a Two-Sided NFT Marketplace for Major League Baseball in 4 Months in Time for the World Series
/ Candy

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Candy

Candy’s visionary approach to the NFT ecosystem changes how fans engage with their favorite sports. Their unique marketplace allows collectors to purchase officially licensed digital collectibles and trade them on a secure secondary market.

Areas of Focus

Design Systems & Component Libraries

Technical Discovery and Risk Mitigation

Product Launch with Agile Methodologies

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The Challenge

Candy came to us with a pitch deck, a vision, a partnership with the MLB… and a deadline of just five months to launch their NFT marketplace!

Their initial launch required designing and building a platform from scratch that could handle complex financial transactions at scale. Artium designers and PMs increased their team’s velocity enabling them to hit their five-month deadline.

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The Solution

During the course of the engagement, our engineers assessed and evaluated dozens of crypto integrations and ultimately were able to save the internal engineering team from learning a difficult and costly lesson that could have greatly impeded the success of their launch. This freed their internal engineering org to focus on creating the remaining platform features with full confidence that we were handling the technical due diligence.

Our product designers created a robust component library to engender the kind of user trust, cohesion, and best practices that most crypto products and startups lack. We then trained, enabled, and empowered that team to maintain and scale the platform and the design system far past the initial launch.

By adding Artium to accelerate their velocity and shore up their practices, Candy was able to launch weeks ahead of schedule without sacrificing quality. This early release allowed them to go live during the world series and sell thousands of NFTs to baseball fans worldwide.

“Artium has been incredibly skilled and agile throughout the project. We needed to find our footing, but we also had to deliver; this created a lot of change and a lot of pivots. Artium was able to control the chaos and keep us focused on delivery while simultaneously scaling and training the team. We wouldn’t be where we are today without them.”
Head of Product Design at Candy, Arin LoPrete,

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The Outcome

From the time of Candy’s launch to the end of the MLB season, fans purchased over $1,000,000 in NFTs. Their successful launch and fully enabled core technology team bolstered investors’ confidence in the team and the premise resulting in an investment of $100 million at a valuation of $1.5 billion.