How the Founder of Patagonia Reinforced My Vision

January 6, 2021

I recently read Let My People Go Surfing by Yvon Chouinard, the founder and owner of Patagonia.  As an avid surfer and founder myself, I was interested to hear more about Yvon and how his philosophies have helped him create one of the most inspiring and authentic clothing brands out there.

I was surprised by the number of parallels between Patagonia’s philosophy of creation and our own here at Artium.  Both are fundamentally rooted in a desire to create purpose-built, high quality products through dedication to principles and craft.  With a dedication to authenticity and purity of form and function that I suspect comes at least partially from surfing.

The Product Design Philosophy section inspired me to write our own list of criteria for high quality software, as well as a list of fundamental practices we will almost always use to achieve them, which I titled “Artium Philosophies: Quality in Software”.

Below is a list of those criteria and practices with all the detail stripped out.

At Artium we believe that high quality software possess the following attributes:

  1. Achieves the Business Goal
  2. Operable
  3. Changeable
  4. Beautiful & Emotional
  5. Learnable Code Base
  6. Scalable
  7. Compliant
  8. Secure

And in order to achieve those attributes we will most often employ the following practices, in addition to many others:

  1. Test Driven Development
  2. Pair Programming
  3. User Research
  4. Infrastructure Automation
  5. Prioritized Backlog
  6. Product Roadmap
  7. Daily Stakeholder Updates
  8. Retrospectives


In conclusion, it’s a very inspiring book for any current or aspiring entrepreneur.  And an important reminder that successfully building a business is about more than just money.

-Ross Hale, Artium CEO